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Brand awareness is the ability to identify or associate a product and values with a particular brand . Loyola University of Chicago conducted a study on the relationship between color and brand, demonstrating how the former increases the recognizability of the latter by 80%. When consumers think about a product.
They also think about the colors of the brand, it is therefore important: Choose colors capable of enhancing the brand and the message you want to convey, also considering C Level Contact List the meaning of color in the world of marketing; Prefer colors that adapt to the company values and the product ; Remain consistent to avoid creating.
Confusion" in the customer; Opt for shades not widely used by the competition, where possible. It is therefore not surprising that behind each brand there are studies and in-depth analyzes linked to communication and the colors used. Incisive factors in the choice of colors Various factors influence the choice of a brand's color palette and are essential.
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發表於 2023-11-29 13:26:35
